The fundamentals of marketing have changed over the period of time. Earlier marketing was all about selling the products and services without taking into consideration the opinion of the audiences. However, things have changed now as audiences are well aware of what products and services they should buy on the web. Hence, marketers and business people have to think out of the box and come with something innovative if they want to make an impact on their customers and get maximum attention from the audiences. Today, with the help of internet things have become simpler and easier for the business people and they make use of the web to promote their products and services across the globe.

PR Newswire recently came up with their new multimedia content distribution known as ARC platform that allows people to reach more audiences than ever before. The ARC platform is very simple and effective because it does not work on single level. This content distribution platform works on various levels like content marketing, video marketing and even social networking marketing to ensure that more and more people get to see information about your business. The program understands that in order to reach more audiences on the web it has to work on various levels.

ARC platform allows people to use video marketing as well content marketing to promote their products and services and therefore it works for the new entrepreneurs as well who are looking for simple ways to promote their business. Video marketing has gained a lot of momentum in recent times because of the new video sharing sites that have come up on the internet. Business people and marketers can make their own business video and upload it on these sites for the people to see and it works effectively. Since the ARC platform also makes use of content marketing marketers and business people can put up the blogs about their products on various blog sites and even on social networking sites to get maximum public attention. Since these sites are interactive audiences can interact with the marketers and this helps the business people to know more about what exactly their customers need.